How to Paraphrase Topics to Improve Topical Relevance on INK

You can rewrite high-ranking competitors’ topics to improve your INK Score and chances of ranking on search engines.

You may already be aware of our Relevant Topics feature. If you're not familiar with the functionality, it's as you imagined.

When you enter a keyphrase into the INK Editor, our AI analyzes multiple pages ranking for that specific phrase. Then, it compares your content against these pages to identify possible gaps in your content.

Now we've taken the feature a step further.

Rather than go through the effort of filling potential topical gaps on your own, you can automate the process with our KUPA AI. That's right — the INK Editor now allows you to rewrite topics to boost topical relevance.

Here's how it works.

Steps for Paraphrasing Competitors' Topics in the INK Editor


Follow the steps below to paraphrase topics in the INK Editor quickly.

  1. Enter your target keyphrase in the top-right corner.
  2. Select the Relevant Topics card and click** Start Analyzing Topics**.
  3. Once the analysis is complete, you should have a list of relevant topics.
  4. Select a topic to see how competitors are using it in their content.
  5. Click the settings gear in the right-hand corner to toggle the Paraphrasing feature.
  6. A rewrite icon should appear next to your competitors' text in INK.
  7. Click the diamond icon to paraphrase the text and copy it into your article.

Note: Each rewrite click will cost you one INK point.

The paraphrase feature helps you find inspiration and reach a higher content relevance in record time. What's more, you will have unique content that can pass plagiarism tests.

With that said, it's best to avoid taking all the ideas from a single article.

We don't encourage rewriting a competitor's entire idea. Instead, consider using our Blog Outline feature to generate an outline, then explore various sources to understand what you may be missing.

We hope you find this new feature to be a useful time-saver!