Images are a great way of improving the look of your content, making it more informative, and even improving your SEO score. 

With that in mind, we've made sure that INK provides you with the best image optimization experience. 

Here, we'll go through everything you need to know to get the most out of INK's image features. 

Step #1: Adding an Image

You can add images to INK in a number of ways. 

The first method is by using the Insert Image button on the top toolbar. 

Adding an Image

Once you click this, you can then add images from your local folders. You can also add images just by dragging and dropping the file from your desktop or by pasting them directly into the file. 

If you have a link to the image, you can paste it and INK will add that as an image or add image attachments by drag and drop. 

Step #2: Optimizing an Image

For SEO, optimizing an image can be vital. Large images can slow down the page speed of your site, which can affect user experience and your site's rating. Images without alt text are also underoptimized and make it impossible for people with impairments to fully understand your content. 

With INK, you can resize, compress, and edit your images to ensure they are used to their full potential. 

When you add an image, the image optimization tool will appear on your righthand sidebar. 

As an example, let's use this photo to go through INK's image optimization capabilities.

INK's image optimization

Once we add the image to the INK app, your screen will look like this. 

INK's image optimization

Here you can see what the image looks like in your copy. On the right, you can see INK's image optimization toolbar. 

This toolbar gives you an image preview while also letting you add alt text and an image caption. You can also see that it gives a brief explanation of how this can help your site and content. 

Along with this, we have also added an alt text score calculator to let you know whether you need to further optimize your alt text. 

Let's say we just add the word "dog" to our alt text:

optimize alt text

As you can see, this isn't enough to fully optimize our alt text. The 5% in the top right corner means that there is plenty more you can do to improve the text. Let's add a more detailed alt text. 

improve the text

Now, with a more detailed description, our alt text is fully optimized. It's also important to note that you should add your keyphrase to your alt text when you can. But, don't add it to an image that's unrelated to the term.

For example, if our keyphrase was "puppy", we should use it here. But, if our keyphrase was "advanced engineering", we shouldn't. 

This isn't the only thing you can do with INK's image optimization tool. 

Step #3: Image Resizing and Compression 

If you click on the cog symbol at the top of the image optimization toolbar, you'll find INK's image compression and resizing tools. 

Image Resizing and Compression

Compressing your images is an excellent way of reducing their file sizes and their effects on your site's speed. This can be a massive boost to your SEO and users' experience on your site. 

You can manually set an image's quality in this toolbar or set it to be an automatic preset by using the toggle bar beside it. 

Resizing your images is also a great way of improving your site's performance. With the Auto Resize tool, you can set the maximum pixel width of images to ensure that they are not too large and don't interfere with your site's layout.

Just like with the image compression tool, you can set a default image width with the use of the toggle bar.

Once you have your image optimized, resized, and have added your alt text and captions, now you can adjust the layout of the image in your copy. 

Step #4: Adjusting Image Layout

We all know how difficult and frustrating it can be to adjust images in word documents. To help with this, INK has an image layout toolbar to make sure you can have your image exactly where you want it. 

Adjusting Image Layout

Located on the top toolbar, this layout tool allows you to align your images, resize them, add links and delete unwanted images.

You can click on any of the alignment buttons to move the image around. If you want to make your image smaller or larger, you can use the image size tool to scale it up or down. 

Adding a link is also easy, just click on the link button to add your URL. If you decide to remove the link, just click on the button again and press the remove link button. 

Step #5: Help us Improve

If you think INK should have any further image optimization features or if you're having issues with any image tools, please let us know by submitting a feedback form to us. 

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