Just as a quick definition, metadata is the description and title that is shown to users when they visit a search engine results page.
For example, let's say we're trying to find a list of American presidents. When you search on Google, you'll see this:
The large text in blue is called the Meta Title, while the text in grey below it is the Meta Description.
Together, along with a few other things, this is called the Metadata.
Metadata is important for two reasons. The first is for the user. Metadata gives any visitor an idea of what your content is about and the information it contains.
Secondly, metadata is used by Google to take a quick look at what your content is about and how it should be categorized.
Well-optimized metadata can give you a major technical and experience boost in your efforts to rank above the competition.
Knowing this, INK has a metadata feature that not only allows you to add metadata to your content, but also tells you how to optimize it to its full potential.
Accessing the INK Metadata Tool
You can access INK's metadata tool by navigating to the Relevancy Tasks toolbar.
When you click on the Add Meta Title tab, it will bring you to this screen:
As you can see, INK provides you with a little description of what a meta title is. It also gives you the option of using the copy headline as a meta title, which is often a good idea.
Once you add a meta title, INK will let you know how well optimized it is. Once fully optimized, you'll see this:
When you're happy with your meta title, you can then add your meta description.
For your meta description, it's important to be short, snappy, and concise.
When you click on the meta description tab, you will see this:
As you can see, INK already provides you with a quick guide on how to make the most of your metadata. It also helps to add your keyphrase into your metadata, both as an optimization tactic and to further establish to the reader exactly what your article is about.
Once optimized, just navigate back to the relevancy toolbar to move on to the next task.
The power of metadata should not be underestimated. Think of it like a blurb on the back of a book. How many times have you chosen to read a book based on what's written on the back? A meta description can be just as powerful, if not more so.
Not only does it help improve your chances of a user clicking through to your site, it also shows Google that your page should be placed front and center to be read by all.
If you have any questions or issues about INK's metadata tool, feel free to send us a feedback form through the INK app.