One of the major features of INK is its Content Relevance Score. This score gives you an insight into exactly how you can improve your content both technically and grammatically.
The content relevance score is powered by INK's unique AI. INK uses this AI to analyze and compare your competitor's content to your own while showing you exactly where you can improve your work.
INK divides this analysis into two core sections: Word Tasks and Relevance Tasks.
These two sections work together to help you produce high-quality, technically boosted content that gives you the best chance of ranking on search engine pages.
Ideally, you should aim for a content relevance score of 100%, but anything over 90% is a sign that your content is well-optimized.
You will find the content relevance score on the right-side toolbar, under the SEO tab. It looks like this:
As you can see above, INK divides the score for you, showing you exactly where you need to improve.
With a score of 81%, INK is telling you that this content is on the right track, but there are a few things that need tweaking.
This is where the Word and Relevance Tasks come in. These make it clear for you exactly where you need to focus the most time and how to make the most out of your content.
INK's word taskbar focuses on the grammatical and compositional aspects of your content. As you can see from the image above, it provides you with a concise list of everything that needs improving.
From readability levels to your word count, INK can help you figure out exactly what you need to do to boost your content.
To focus on any one of these tasks, just click on them to receive more information from INK. For example, if you click on the Spelling and Grammar tab, it will bring you to a menu which highlights all of the grammatical issues within your text.
Once you have fixed any of these tasks, INK will remove it from the list, letting you move on to the next issue.
Word Tasks aim to improve the readability and user experience of your content.
Having highly polished and well-written content can be a massive boost for your conversion rate. Aspects such as readability and the number of links you use are also measured by search engines, so they are important to include if you want to improve your search engine performance.
Completing all of your Word Tasks is vitally important for boosting your user numbers, but you can't get any new readers if your content isn't ranking. That's where Relevance Tasks come in.
As you can see, Relevance Tasks focus more on the technical sides of optimization.
With this toolbar, you can analyze your keyphrase usage, your content relevance, and can even add metadata and images to your work.
As with Word Tasks, once you address an issue, INK will remove it from the list.
You can address many of these issues within the Relevance Toolbar, particularly your Meta Data. One of the most important tasks within this toolbar is the Topical Completeness score.
This score is strongly linked to your Content Relevance Score, so it's important that you try to make it as high as possible.
Topical Relevance is measured by analyzing your copy against competing pages to see whether it is relevant to your chosen keyphrase.
For example, if you write a well-optimized piece on the history of carburetors, but your keyphrase is "best brownie recipe", then your topical completeness score will be around 0%.
This score is vital in showing you just how well your content will perform not just on ranking pages, but how your audience will receive it.
This score also helps you stay on track, reminding you of the importance of building your content around your chosen keyphrases.
As with the Content Relevance Score, a score of 100% is ideal, but anything over 90% will suffice.
Neither group of tasks is more important than the other, but they are both equally important to your ranking chances.
A highly relevant article with 11 remaining word tasks or a long-form article with a topical completeness of 0% are equally useless: make sure that you take both sides of optimization into account will give your content the best chance of ranking.
If you have any other questions about how our Content Relevance score works, please feel free to send us a feedback form through the INK app.