One of the most important aspects of that is our keyphrase toolbar.
Using a keyphrase and optimizing your articles around keyphrases is an excellent way of helping your content to rank on Google and other search engines.
With INK, you can take out all the guesswork from this process. Once you add a keyword to your content, INK will begin crawling through your competing sites to give you the best chance of outranking them.
Here, we'll go through everything you need to know to make the most of INK's keyphrase optimization tools.
Step #1: Adding Your Keyphrase
You can add a keyphrase to your content by using the righthand toolbar in the INK app. As you can see above, it's best to use a keyphrase that is a few words long rather than just a short, generic term.
For example, if you're writing an article on how best to rank for keyphrases, instead of just using the word "keyphrases", it's better to use something longer such as "how to best rank for keyphrases" or "rank for keyphrases". This gives your article the best chance of performing well and will provide you with the best possible results.
Once you add your keyphrase and press enter, you will see this:
This means that INK is searching for other pages that rank for this keyphrase and precisely what you need to do to perform better than your competitors.
For high volume keyphrases, this can sometimes take a while. However, while INK is searching, you can still write and edit your content, meaning you don't have to slow down while INK is working for you.
Step #2: Your Content Relevance Score
Once INK has analyzed your content and competitors, you will see this screen.
To help you visualize what you need to do to get your content to rank, INK has a Content Relevance Score.
The Content Relevance Score indicates your overall chances of ranking for your chosen keyphrase and tells you exactly what you need to do to boost your content.
The score ranges from 0 to 100%, with 100% being fully optimized. Ideally, your content should be optimized to 100%, but anywhere between 90-100% will give you the best results.
The Content Relevance Score is measured by a number of factors which are split between two task categories: Word Tasks and Relevance Tasks.
Above you can see some of the word tasks that INK will give you. The majority of these tasks revolve around readability. Readability is extremely important for your content and your site.
Although search engines don't directly take readability into account, they do rely heavily on human behavior and how users act on your site.
If your content has poor readability or is full of spelling mistakes, users most likely won't trust what you're saying or will find it difficult to read your content. This will lead to your site having fewer users and, as a result, your content performing poorly on search engine pages.
With INK's word tasks, you can see exactly what you need to do to improve your readability. Every issue is broken down into its own subtask which INK can help you fix.
By clicking on the subtasks, INK will highlight where the issues are and will let you know when the issue is resolved.
Improving your readability is one of the easiest ways to boost your site's performance and user retention. If visitors enjoy what they read on your site, they're far more likely to return and recommend your content to others.
Word tasks help you directly improve your content for users. Relevance tasks, however, are for improving your chances of search engines boosting your content.
Relevance Tasks give you everything you need to know to help search engines see your answer as relevant, informative, and worth showing on their ranking pages.
The most important aspect of this is topical completeness. When INK analyzes your content, it compares it to other pages to see exactly how relevant it is to search queries.
Just like the content relevance score, this is measured from 0 to 100%, with 100% being the highest. You should aim for 100%, but anything over 90% will most likely perform well.
As with word tasks, you can click on a number of these cards to see where issues are and how you can improve them.
For example, clicking on the keyphrase usage card will show you where you use your keyphrase and how many times you should be using it in your content.
In general, it is not a good idea to use your keyphrase too many times as it can lead to search engines thinking that you are keyword stuffing.
This is a tactic that some sites (ineffectively) use to try to get their content to rank. In reality, most search engines can now tell if a site is keyword stuffing their content and will often punish the author by taking their page out of their search engine rankings.
As you can see above, another relevance task is to insert metadata.
Metadata can be extremely important in letting both users and search engines know what your content is about.
When you insert your meta description and meta title, INK will tell you whether it is optimized or not and how to improve it, giving your content a boost once it's published.
There is plenty that INK can do to help you boost your content, and making the most of the word and relevance tasks is the easiest way to take advantage of INK's features.
Step #3: Adding Multiple Keyphrases
Adding multiple keyphrases is a great way of improving your chances of ranking, as long as the keyphrases are topically similar.
For example, if I added the keyphrase "best photoshop tools" to this article, it will most likely not rank for either keyphrase. However, if I used "keyphrase ranking tips" instead, it will give you a better chance of ranking for both topics and keeping your content topically relevant.
You can add as many keyphrases as you like to your content, but just remember that they should be topically relevant to one another.
Making the Most of INK
Using the keyphrase tool is the best way to make the most out of INK's features. It will give you an in-depth insight into what you need to change grammatically and topically in order to rank, as well as giving you a boost with its metadata optimization.
If there's a feature that you think INK's keyphrase tool is missing or you have some more questions on the Content Relevance Score, feel free to send us a feedback form through the INK app.
We're always looking to improve our platform, and the best way of doing that is by listening to you.