To put it simply: INK is for everyone. 

Whether you've never written a blog post before or are an SEO veteran, INK can help you. 

At times, Search Engine Optimization (SEO), can seem like a bit of a complex topic for many. 

In fact, it really doesn't have to be that way. 

INK is designed to be as accessible and intuitive as possible. Using our content relevance score and unique tasks system, we make it as straightforward as can be to start writing and ranking. 

SEO is a game of inches. There is no one magic fix that will put your content on the top of every Google search you want. 

Optimization is all about little tweaks and understanding what your audience wants. 

This is what INK is all about. When you write in INK, it shows you how to push your content further and explore new optimization tactics. 

If you've never even heard the words metadata, topical relevance, or alt text before, INK will guide you through the whole process. 

If you're a seasoned SEO veteran, INK will make it easier than ever to tick all the boxes and get you writing faster and cleaner than ever. 

INK divides the optimization process into two types of Tasks: Word Tasks and Relevance Tasks

With this Tasks system, you can cover all your SEO bases to make sure your content is the best it can possibly be. 

As well as having an accessible and intuitive tasks system, INK will also explain some of the more technical aspects of optimization to make sure you know exactly what you need to do. 

Any time you see the "i" symbol, just hover over it to get a deeper explanation of what the task is asking you to do. 

If you can't find the answer to an issue you're having, you can always visit our Tips & Tutorials page or, if you'd prefer a direct response, send us a feedback form and we'll get back to you as fast as we can. 

Whether you're brand new to SEO or just need a tool that can help you smooth out your writing process, download INK today to get started. 

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