Topic Ideas: How to Use + What it Does

Just like there are many different ways to say the same thing, there are many different words to express the same concept.

Topic ideas make sure your content covers all of the topics your audience wants to read about on the subject.

In other words, this list helps make sure your content is topically complete so search engines and audiences love it

Plus, keeping your writing on-topic can be challenging. This is especially true for target keyphrases that fall outside our area of expertise.

That's where INK comes in.

Here's how it works.

Adding a Keyphrase to INK PRO

Step 1: Simply add a keyphrase to your content using the right-hand toolbar in the INK app.

Step 2: Hit Enter on your keyboard to see a progress indicator — a sign that INK is analyzing the keyphrase.

Consider using a key phrase that's a few words long rather than a short, generic term. That way, INK can provide the most relevant topics to give your article the best chance of performing well.

This process takes only a few seconds. High-volume keyphrases have more competitor data so they may take a second longer. You can get to work writing and editing your content while INK finishes tailoring your recommendations.

Analyzing the Topic

Once INK has analyzed your keyphrase, you should see your current INK SEO Score and Cards with Tasks to improve your score. These include Relevant Topics, Word Tasks, Document Tasks, and Headline Tasks.

Step 1: Select the Relevant Topics card and click Start Analyzing Topics to proceed.

Step 2: A progress indicator pops up, suggesting that INK is collecting a list of words to improve your article's topical completeness.

Step 3: INK provides a comprehensive list of Topics and concepts tailored to your content.

Note: This is not a keyword list! Unlike other outdated tools, INK does not encourage keyword stuffing. Instead, these are topics and concepts related to your keyphrase.

Like the previous key phrase analysis, the Topic Analysis should take only a few seconds.

Understanding the Colors and Numbers in the Squares

You'll see two colored boxes — deep blue, light blue, gray, or red — along with specific numbers beside each topic idea.

The first box on the left indicates how many times you used a topic in your article: this helps you understand your progress covering the topic without having to interrupt your
writing flow.

The second box on the right suggests how often you should use that topic in your article: this helps you prioritize what to write about.

Here are ways to use these handy squares.

Prioritizing at a Glance

If a Topic has a bold blue and +10, you should spend more time writing about this topic. However, if a Topic has a pale gray next to it, you know not to spend too much time or effort on covering this topic.

Checking Your Progress at a Glance

You can also use the color coding to understand your progress without even having to stop writing.

For example, a square can turn red when you’ve overused the topic in your content.

Here’s how to fix it.

Step 1: Consider trimming down the content on this topic until the square on the left matches the color on the right.

Step 2: When the squares match, you know you’ve covered the topic in the ideal length!

Why the Squares are Still Different Colors

This means you still have some work to do. If the square on the left is gray but the one on the right is a bold blue, then you still need to add some content on this topic.

Here’s how to fix this.

Step 1: Expand on what you have until the colors of both squares match.

That brings us to the next stage.

Expanding INK Topic Ideas

Click on a topic idea

Check out the Topic Bubbles:
This is a map how concepts are related to one another
The size of the bubble is related to how relevant that Topic is to your article. The bigger the bubble, the more weight you should give this topic in your content
You’ll also notice the bubble colors correspond to the square colors in the previous topic ideas list

See which words to use:
Under the Topic Bubbles, you’ll notice a list that looks very similar to the Topic Ideas list on the previous menu.
This list tells you which words to use to best cover the topic at hand
Just like the Topic Ideas list, this list also uses colors to indicate:

a. Priority - how important this Topic is to cover and in what depth
b. Your progress covering the topic vs. INK’s recommendations

See How Competitors are Covering the Same Topics

INK’s Topic Ideas feature includes a Context section that shows how competitors are covering your chosen topic.

It provides a general idea of how you can expand specific concepts in your article naturally. Here’s how to access the Context section.

Step 1: Click on the Relevant Topics card

Step 2: Select a specific Topic Idea

Step 3: Access the Context section below the Topic Examples

Step 4: Click the side arrow for different contexts

Using INK Topic Ideas in Your Article

As you may have guessed, the final stage involves using the topic ideas in your writing.

Consider using a Topic Idea in your article until the two boxes have the same color. You could also do the same with the related topic bubble to create a more in-depth post.

As your topical relevance increases, so will your INK SEO score.

Always aim for a top INK Score of 100% . Be confident that an INK Score of at least 91% score ensures that you're four times more likely to rank in the top 10 of Google's search results.

Staying on topic is vital when writing an article around a specific keyphrase.

For example, if your post is about Gamification in Business you can't start talking about Underwater Cities. It makes your content seem irrelevant.

Besides hurting the web experience, irrelevant content can also impact your site's bounce rate negatively. More importantly, it can reduce your chance of ranking for your target keyphrase on search engines.
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